create links in email marketing

create Links in email is easy, but it need html knowledge.

Some email clients will overwrite your link colors with their defaults, and you can avoid this by taking two steps. First, set a default color for each link inline like so:

    <a href="http://yoursite.com/" style="color:#ff00ff">your target links</a>

Next, add a redundant span inside the a tag.

    <a href="http://yoursite.com/" style="color:#ff00ff"><span style="color:#ff00ff">target links</span></a>

To some this may be overkill, but if link color is important to your design then a superfluous span is the best way to achieve consistency.

css in email marketing templates

email marketing css

how to create CSS and font formatting in email marketing?

While some email designers do their best to avoid CSS altogether and rely on the dreaded <font> tag, the truth is many CSS properties are well supported by most email clients. See this comprehensive list of CSS support across the major clients for a good idea of the safe properties and those that should be avoided.